Sustainable and Conscious Fashion

The concept

Coined by fashion and sustainability pioneer Kate Fletcher, the term 'slow fashion' represents mindfully and consciously crafted fashion focusing on people, animals and the environment. By delivering quality that lasts longer, slow fashion hones in on reducing consumption and limiting production to bring down textile waste clogging our landfills.

To the same end, sustainability focuses on sourcing, manufacturing, and designing environment-friendly processes.

Ethical fashion evokes conscious production and consumption by emphasising the moral aspects, such as the welfare and rights of the people who make the clothing.

Kaasiḏa uses an all-encompassing approach - from using natural and organic fabrics, ethically sourcing raw materials through a short supply chain, giving complete visibility into who made your clothes, to using biodegradable packaging. One of our key goals is to reduce waste by mindfully creating small batches of garments and upcycling leftover raw material.

Our sustainable practices

We live in a world where buying a pair of pants from a fast fashion store is often cheaper than buying lunch. The perception amongst many is 'Use and throw'. According to a report by Pulse Of The Fashion Industry, annual global textile waste has reached 92 million tonnes

Your sustainable purchase will surely be more expensive upfront but will pay off over time for you and the planet. At Kaasiḏa, we want to offer you as much visibility into our costs as possible. Here are a few to note:

● Made in small batches: Not only are our garments produced in small batches to reduce waste from overproduction, but our raw materials are also only ordered to meet the current manufacturing needs. Smaller order quantity means paying a higher price per unit for raw materials.

● Quality that lasts: We invest in premium fabrics made and sourced ethically. Better quality = Higher costs.

● Handcrafted: As you read this, it is likely that our artisans in India are busy handcrafting our next piece. Hand embroidery is labour-intensive and can take several days to complete. We ensure that our makers are paid appropriately for their hard work.

● Transparency: At Kaasiḏa, we strive to be as transparent. We invest time and money in processes that will enable you to trace your Kaasiḏa purchase back to the people and places that brought it to life.

Our message to you

If this is the beginning of your sustainability journey, start with awareness. Know who you are buying from, who made it and how it was made. And if you have been practising a sustainable lifestyle for years - well done, you! Big or small, if you are taking steps toward a sustainable life, YOU ARE MAKING A DIFFERENCE.

Start where you are. Use what you have. Do what you can. - Arthur Ashe

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