![[Featured] Empowering Sustainability and Style - Kaasiḏa®](http://kaasida.com/cdn/shop/articles/Shopify_blog_header_10.jpg?v=1698029372&width=1100)
[Written by Sarnia Martin on Aug 25, 2023] This article was first published by Her Weekly Edit
In the ever-evolving realm of women’s lifestyle and fashion, each chapter brings with it a tale of innovation and inspiration. Today, we immerse ourselves in the enchanting journey of Akanksha Sinha, the visionary behind Kaasiḏa–a sustainable fashion brand that masterfully weaves tradition, style, and ethics into every intricate stitch. Within this article, we uncover the origins of Akanksha’s passion for sustainable fashion and the compelling force that propelled her into the heart of this dynamic industry.
Hailing from the vibrant landscapes of India, Akanksha’s odyssey transported her to the breathtaking vistas of Australia in 2016, carrying within her the deep-rooted love for Chikankari–an exquisite embroidery technique born in Lucknow, India. Little did she know that this age-old artistry would become the cornerstone of her ambitious pursuits.
Despite basking in the glow of a successful 9-year marketing career, Akanksha’s heart whispered of a higher calling–a realm where her adoration for fashion and her reverence for Chikankari could converge seamlessly. It was from this inner yearning that Kaasiḏa was born, a brand that not only pays homage to the delicate art of Chikankari but also champions sustainability and ethics with each meticulously crafted piece.
At the heart of Kaasiḏa resides an unwavering commitment–a commitment to preserving the heritage of crafts and uplifting the skilled female artisans of India. Akanksha’s brainchild ensures the genuineness of its work by conducting Chikankari embroidery in the heart of Uttar Pradesh, India. This dedication aligns flawlessly with the Geographical Indication standards of Chikankari, as enshrined by India’s Intellectual Property Rights law.
Embedded within Kaasiḏa’s ethos is the celebration of individuality. This core belief serves as the driving force behind their dedication to creating hand-embroidered garments that not only drape the body but also empower the soul. When you slip into a Kaasiḏa creation, you are not merely wearing a garment — you are embodying your truest, most authentic self.
Sustainability, a term as broad as it is profound, finds a compelling interpretation within the realm of Kaasiḏa. Certified Organic Fabric: The artistry of Kaasiḏa is embodied in their embroidered dresses and tops, meticulously crafted from 100% organic cotton fabrics certified by the esteemed Global Organic Textile Standard. In every creation, quality and eco-friendliness harmoniously converge.
Kaasiḏa champions a philosophy of “less is more” by producing garments in limited quantities. This practice not only minimises wastage caused by overproduction but also ensures raw materials are procured in perfect alignment with current manufacturing needs.
Kaasiḏa casts a radiant spotlight on the Chikankari artisans, breathing life into their creations. Through their website, blogs, and vibrant social platforms, these artisans are celebrated – forging a connection between the hands that create and the hearts that wear.
Kaasiḏa’s garments come to life within a SEDEX-audited small manufacturing unit. Here, ethical conditions are upheld, ensuring fair remuneration and nurturing work environments for the artisans who bestow their craft upon each creation.
Ingenious and mindful, Kaasiḏa’s designs are meticulously engineered to minimise waste. Surplus fabric is ingeniously transformed into exquisite accessories, breathing new life into what could have been discarded.
Kaasiḏa’s commitment extends even to their packaging. Biodegradable hangtags and labels meet compostable, recycled packaging materials, ensuring that their environmental consciousness extends beyond the realm of fashion.
The essence of Kaasiḏa’s exquisite garments lies in their conscious selection of materials. The brand sources fabrics that are GOTS-certified and embrace natural fibres like linen and cotton. This thoughtful approach ensures that every garment not only adorns the body but also respects and preserves the environment.
Akanksha’s path to establishing Kaasiḏa was not without its trials. The quest for visibility was compounded by the intricate task of tracing material origins and production methods. Kaasiḏa’s response was to forge alliances with trusted, certified partners – a journey toward increased transparency, a value deeply cherished by the brand.
Collaboration and community engagement are the cornerstones of sustainable fashion, and Kaasiḏa knows this well. The brand’s partnership with Peppermint Magazine stands as a testament to its commitment to propelling the message of conscious fashion. By aligning with industry leaders, Kaasiḏa contributes to the transformation of sustainable fashion into a global movement.
Education, within Kaasiḏa’s realm, is an illuminating beacon guiding individuals toward empowered choices. Unlike fear-based tactics, the brand strives to inspire positive action. As Akanksha wisely quotes Arthur Ashe, “Start where you are. Use what you have. Do what you can.” This philosophy ignites a gradual shift toward mindful choices, untethered by guilt.
Amidst misconceptions of steep costs, Kaasiḏa redefines the value of sustainable fashion. The brand emphasises the enduring quality of its handcrafted creations. Instead of compromising on ethical principles, Akanksha educates customers about the intrinsic worth of clothing designed not just to adorn but to last.
As we peer into Kaasiḏa’s future, we witness Akanksha’s dreams expanding. Her aspirations extend to touching more lives across Australia, sharing the transformative message that style and sustainability are harmonious partners. Transparency, empowerment of artisans, and a celebration of global crafts are at the forefront of her visionary landscape.
Join us in a resounding applause for Akanksha Sinha’s extraordinary journey – a tapestry woven with threads of passion, sustainability, and boundless creativity. Within Kaasiḏa, we see not just a brand, but a radiant guiding light illuminating a future where fashion is conscious, mindful, and undeniably beautiful.
If you are looking for wardrobe must-haves that transcend trends, stand the test of time, and empower you to embrace and celebrate your authentic self, it's time to shop Kaasiḏa.
