Celebrating Indian Slow Crafts

Kaasida was born from a desire to reconnect with Indian craftsmanship in a way that felt personal, modern and deeply meaningful. What began with handcrafted textiles eventually led us to attar, India’s centuries-old tradition of oil perfumery.

Our journey

  • 2022
    2022

    The Beginning

    Kaasida began with a desire to celebrate one of India’s most beautiful handicrafts, Chikankari - a form of hand embroidery from Lucknow, where I was born. What started as a love letter to Indian craftsmanship slowly became something much deeper.

  • 2023
    2023

    Shark Tank Australia

    I appeared on Shark Tank Australia in 2023 where I pitched the story of how Kaasida was birthed and what it means to me to preserve a traditional Indian craft from my hometown. Kaasida received funding from Dr Catriona Wallace, marking the beginning of a new chapter for the brand. Watch the episode here

  • 2024
    2024

    Innovation Nation By Channel 9

    With a passion for changing the fashion landscape and inspire a positive change, I appeared on Channel 9's series Innovation Nation Australia, where Kaasida was recognised for blending sustainable practices with traditional Indian craftsmanship to create ethically made clothing. Watch the episode here

  • 2025
    2025

    A New Chapter

    As Kaasida grew, I was met with the challenges of scaling a slow fashion business built around handmade clothing. It became increasingly difficult to sustain while meeting demand.

    Amongst the chaos, heartbreak and confusion of a struggling business, I found myself returning to my roots once again. And in one quiet moment of faith, the answer revealed itself - Attar.

    Attar, India’s centuries-old tradition of oil perfumery felt deeply aligned with everything I stood for, slow creation, cultural storytelling and made to be experienced with intention.

  • 2026
    2026

    From India, to Australia, to the World

    What began in my small room in Perth, Western Australia, is now reaching fragrance lovers around the world, with Kaasida attars shipping beyond Australia to the USA, New Zealand, Singapore and beyond.

Why Attar

Attar (originally called Itr) is India's oldest form of perfume - an oil-based fragrance made using a centuries-old process. In Kannauj, India's perfume capital, artisans distill flowers and botanicals into sandalwood oil over days, creating scents that are intimate and long-lasting.

Unlike alcohol-based perfumes that project outward, attar is oil-based and intimate. It whispers rather than shouts. It invites you inward.

Attar is slow, labor-intensive, and made in small batches by artisans who've inherited this craft through generations. Just like the embroiderers we partner with, these perfumers pour their skill and soul into every drop.

Meet the founder

Woman with text indicating her roles as founder, fragrance curator, and head of all things hands-on on a yellow background.

I was born in Lucknow, India, where wearing attar is an act of self admiration and love. After moving to Australia in 2015, I felt a quiet pull to honour Indian craftsmanship.

With Kaasida's perfume oils, I share scents shaped by my childhood memories. Each blend reflects my culture, my roots and the ancient art of attar making.

Shop Perfume Oils