Our Story
About Kaasida
Kaasiḏa takes its name from the Persian/Hindi term 'kashidakari,' meaning embroidery. We believe that fashion is not just about what you wear—it's about the stories behind each piece and the connections we forge along the way. Our journey began with a passion for preserving the rich heritage of Indian craftsmanship, particularly the intricate art of Chikankari embroidery. We set out to create more than just clothing; we wanted to offer garments that resonate with the values of authenticity, empowerment, and uniqueness.
A Journey of Empowerment
Each thread we weave tells a story—one of dedication, resilience, and creativity. We partner with talented female artisans in India, who pour their heart and soul into every handcrafted piece. These artisans embody the spirit of Kaasida, transforming traditional techniques into contemporary designs that speak to modern women. Our mission is to empower these remarkable women by providing them a safe platform to showcase their craft.
Celebrating Individuality
In a world dominated by fast fashion, we strive to offer something different: unique dresses that celebrate individuality. Each piece in our collection is thoughtfully designed, ensuring that every woman can express her personality and style. Whether it’s a flowy summer dress or a chic midi dress, our clothing invites you to stand out and embrace your unique journey.
More Than Just Fashion
At Kaasida, we understand that true beauty lies in the details. From the delicate stitches of our hand-embroidered dresses to the eco-friendly materials we use, each element is chosen with care. We are committed to sustainability, believing that fashion should not come at the expense of our planet. By choosing Kaasida, you’re not just wearing a dress; you’re making a statement about mindful living and the impact of conscious consumerism.
Join Our Community
As you wear our creations, you become part of a larger story—one that celebrates culture, craftsmanship, and community. We invite you to join us on this journey of empowerment and creativity, where every piece carries a unique story, just like you. Together, we can embrace the beauty of slow fashion and make a positive impact on the world.
Thank you for being a part of the Kaasida family. We can’t wait to see how you express your unique style through our handcrafted pieces.
Want to learn more about the people and places that bring your garments to life? Here's more about the tale of craftpersonship:
WHO made your clothes
Our makers
Our mission and commitment
Sustainability and beyond
Use of certified organic fabric
Our embroidered dresses and tops are made with 100% natural fabrics, including those certified by Global Organic Textile Standard, ensuring high quality and eco-friendliness.
Small-scale production
We produce our garments in small quantities to minimise waste from overproduction. Our raw materials are also only ordered to meet the current manufacturing needs.
Acknowledging the makers
We acknowledge Chikankari artisans of India as the makers of our garments. To help you know more about the makers of your garments, we turn the spotlight on them every now and again on our website, blogs and social platforms.
Ethical process
Kaasiḏa's garments are ethically made at a SEDEX-audited small manufacturer, ensuring healthy working condition and fair pay for the workers.
Zero waste designs
Our designs are engineered to minimise waste. Any leftover fabric is repurposed to create beautiful accessories.
Eco friendly packaging
Our hangtags and labels are made with biodegradable materials. Additionally, every order is shipped in compostable packaging that completely breaks down in the environment.
Preserving heritage craft
Kaasiḏa's indi dresses and tops feature Chikankari, a unique embroidery technique originating from the Indian state of Uttar Pradesh. Our mission is to preserve the traditional handicraft. To ensure the authenticity of our work, we carry out our embroidery in Uttar Pradesh, adhering to the Geographical Indication standards of Chikankari under India's Intellectual Property Rights law.
AKANKSHA SINHA
Meet the founder
Born and raised in India, Akanksha moved to Australia in 2016, where she lives in Perth with her husband and two fur buddies. With over a decade of experience in corporate marketing, she discovered her true passion for fashion and Chikankari, ultimately leading her to create Kaasida.
Believing that every individual has a unique purpose, Akanksha empowers female artisans in India to craft beautiful, handcrafted pieces. Inspired by her favorite quote from Morgan Harper Nichols, "How liberating it is to pursue wholeness instead of perfection," she invites you to join her in celebrating individuality and the artistry of mindful fashion.
